In this
modern era, almost everyone is facing stress and stressful lifestyle leads to
insomnia. To solve the problem of facing difficulty in sleep, Entspanne Company
has decided to create a new product which is musical pillow to promote a good
sleep. Musical pillow provides the function of playing music to promote a good
sleep. As we know, music can comfort one's mind, soul and body also release
daily stress. Listening to the soft and relax melody, people can fall asleep
easily. By knowing the importance of music and sleeping, we wish the combine
these two important elements to create a sweet dream, a good night and a
healthy lifestyle to our customers. In an indirect way, the problem of
melancholia will surely be reduced.
Besides, musical pillow also comes with alarm function. The built in loudspeaker at the two sides of the pillow will ring when alarm is activated. To turn off the alarm, one will have to shake the pillow. As one sleeps on the pillow after turning off the alarm, the sensor inside the pillow will be triggered and the alarm will ring again in 3 minutes time. This function is to prevent one from falling asleep again.
The pillow is also designed to take care of consumers’ health. Workers and students who have been sitting in front of the computer with a wrong position for a day’s long will normally suffer from back and neck pain. Thus, the pillow will be using the material memory foam to provide support to overcome these problems. Moreover, the pillow will not produce any unpleasant odor with the materials made even though when it is newly bought. Besides, the pillow will also ‘breathe’; there will not be too much heat trapped in the pillow when the body heat is transferred to it, hence allowing consumers to sleep peacefully without having to switch sides of the pillow when the heat is trapped in it.
Musical pillow provides the bluetooth function. It has a bluetooth device at the right side of the musical pillow and is connected to the headphone. With the bluetooth function, it enables people to play their downloaded songs in the headphone of the pillow. The headphone of the musical pillow also has noise cancellation. These are useful for those who wish to relax as they are lying on the musical pillow, listening their favorite music and slowly falling asleep.
The target market of Entspanne musical pillow is the people who live in the city. It is seen that the people in the urban area lead a stressful lifestyle. However, their economy status and purchasing power is highest and can afford the musical pillow. In the city, there are more shopping malls, hence, the musical pillow is accessible. We also target the people in age group of 26-40. They are the ones who have the highest stress level as they are busy with their jobs and family. Hence, they would spend their money on the product to reduce stress.
Besides, musical pillow also comes with alarm function. The built in loudspeaker at the two sides of the pillow will ring when alarm is activated. To turn off the alarm, one will have to shake the pillow. As one sleeps on the pillow after turning off the alarm, the sensor inside the pillow will be triggered and the alarm will ring again in 3 minutes time. This function is to prevent one from falling asleep again.
The pillow is also designed to take care of consumers’ health. Workers and students who have been sitting in front of the computer with a wrong position for a day’s long will normally suffer from back and neck pain. Thus, the pillow will be using the material memory foam to provide support to overcome these problems. Moreover, the pillow will not produce any unpleasant odor with the materials made even though when it is newly bought. Besides, the pillow will also ‘breathe’; there will not be too much heat trapped in the pillow when the body heat is transferred to it, hence allowing consumers to sleep peacefully without having to switch sides of the pillow when the heat is trapped in it.
Musical pillow provides the bluetooth function. It has a bluetooth device at the right side of the musical pillow and is connected to the headphone. With the bluetooth function, it enables people to play their downloaded songs in the headphone of the pillow. The headphone of the musical pillow also has noise cancellation. These are useful for those who wish to relax as they are lying on the musical pillow, listening their favorite music and slowly falling asleep.
The target market of Entspanne musical pillow is the people who live in the city. It is seen that the people in the urban area lead a stressful lifestyle. However, their economy status and purchasing power is highest and can afford the musical pillow. In the city, there are more shopping malls, hence, the musical pillow is accessible. We also target the people in age group of 26-40. They are the ones who have the highest stress level as they are busy with their jobs and family. Hence, they would spend their money on the product to reduce stress.
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